Product Launch Event in Paris
Your product deserves a launch
that matches its ambition
They chose Fitz Group for their events
A product launch is an emotional connection that digital technology cannot replace
A press release or social media post is no longer enough. A launch event creates something that digital media cannot replicate: a sensory and emotional experience where your guests see, touch, and experience your product firsthand. The impact on brand recall, credibility, and media buzz is unmatched.
At Fitz Group, we design memorable product launches at our six Parisian restaurants and prestigious partner venues. We offer event design aligned with your brand’s DNA, exceptional cuisine, interactive activities, press relations management, and full coordination by a dedicated project manager. Every detail is carefully crafted to maximize the impact of your launch.
Launch Formats
A format aligned with
your strategy
Every product, every brand, and every target audience calls for a different format. Whether it’s a private party, a cocktail reception, a pop-up store, or a hybrid launch event, we tailor the event concept to your clear and measurable objectives.
Private Party & Premium Reveal
The most impactful format for a product launch.
Personalized invitations, pre-launch teasers, an immersive setting, and a carefully orchestrated reveal to create the “wow” effect.
A cocktail reception, live music, and integrated media coverage.
Preview Cocktail Party
A seamless and welcoming format for showcasing your product to journalists, influencers, and VIP clients.
Live demonstrations, hands-on experience areas, and informal discussions over exquisite cocktail bites in an exceptional setting.
Pop-up Store & Temporary Experience
Transform one of our spaces into a pop-up store or an immersive brand experience.
Your guests can discover, try out, and purchase products in a setting that embodies your brand’s DNA for several days.
Official
Presentation
A structured format for B2B launches and trade shows. Presentations to industry stakeholders, trade media, and international buyers, featuring a seamless guest experience, dedicated areas (press, testing, relaxation), and clear signage.
Our event venues
Six venues &
Partner locations
to launch your product
Our restaurants are not just venues for events. They are settings in their own right that become part of the overall design of your launch. Each location has its own identity, atmosphere, and capacity.
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Speakeasy in the 7th arrondissement. The hidden gem for premium launches with a select group of guests. An intimate atmosphere, signature cocktails, and full venue rental for an exclusive unveiling.
Nikkei flavors and a contemporary atmosphere in the 7th arrondissement. Ideal for lifestyle, beauty, and food brands looking for a unique and photogenic setting to create content for social media.
An elegant terrace in the 15th arrondissement. A relaxed and bright setting for daytime launches, press brunches, and events that emphasize a friendly atmosphere.
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Large venue on the 2nd arrondissement, across from the Palais Brongniart. The ideal location for large-scale launches: spectacular staging, a DJ, LED lighting, and a flexible space to accommodate the press, influencers, and clients.
This exclusive enclave has become the go-to spot for Parisian night owls. No Photos Please!
Historic reception rooms and a terrace in the 2nd arrondissement. A classic and prestigious setting for events that call for elegance and sophistication. Official presentation, cocktail reception, and dinner—all in one venue.
Our most exclusive venue. For ultra-premium launches that require an intimate setting and complete privacy. The perfect setting for luxury brands.
For large-scale launches: our prestigious partner venues
When your launch calls for a grand setting, we’ll organize your event at Paris’s most iconic venues. We can accommodate up to 1,500 guests, with the same cuisine and the same level of coordination.
Experiences & Activities
Put your product at the center of an immersive experience
A successful launch is about more than just showcasing a product. It’s about creating an experience where your guests can immerse themselves in your brand. Interactive activities, live demonstrations, set design, and visual storytelling all come together to create maximum impact.
Live Demos & Product Trials
Your guests will touch, test, and try out your product under ideal conditions.
Dedicated spaces, specialized facilitators, and a guest experience designed to ensure that every participant leaves convinced.
Set Design & Visual Storytelling
Lighting, video projections, projection mapping, furniture design : set design brings your brand’s world to life in every detail of the space.
A cohesive and impactful visual storytelling approach that strengthens your brand image.
Interactive & Digital Experiences
Augmented reality, touchscreen DJ, Instagram-worthy content for social media, official hashtag.
Innovative features that engage your guests and generate viral sharing on the big day.
Press Relations & Coverage
Preview cocktail party, press release, dedicated press area, official photographer, aftermovie.
We integrate the communications strategy into the event’s design to maximize media coverage.
Our Method
From the Brief to the Big Day
A successful product launch depends on careful planning. Our dedicated project manager oversees every step using a detailed reverse schedule to ensure that nothing is left to chance.
1- Strategy & Objectives
Defining clear objectives (brand awareness, sales, media coverage), identifying the target audience, the core launch message, and key performance indicators (KPIs).
2- Concept & Venue
Development of an event concept aligned with your brand’s DNA. Selection of the ideal venue, event design, action plan, and detailed budget.
3- Event Day & Follow-Up
Comprehensive event coordination. Video and photo coverage, live stories. Post-event follow-up: personalized thank-you notes, an aftermovie, and analysis of the event’s impact and return on investment.
We also organize your other corporate events
A product launch is just one type of event among many. Fitz Group plans all your corporate events in Paris.
Bars, cocktails & happy hour
Organizing a Gala Evening
Meals and Business Lunches
Corporate Seminar in Paris
Company End-of-Year Dinner
Venue: Paris Fashion Week
Team-Building Activities
Let's work together to create your next product launch
Tell us about your product, your brand, and your goals. Our project manager will provide you with a customized event concept and a detailed quote within 48 hours.
Phone support :
+33 (0)1 83 64 81 60
